Become a Supplier
Think 14 Distribution views the Manufacturer–Distributor relationship as a long-term partnership. It is with this goal in mind that the company is highly selective when choosing new product lines in which to invest its resources. Considerable time is invested in market research, forecasting, and dealer interviews prior to adding a brand to the company’s line card. Once a brand is deemed an ideal fit to complement Think 14 Distribution’s other offerings, it is further reviewed using the following criteria.
Ethics
Think 14 Distribution does not believe that the owner of a dominant marketplace should participate as a seller in that marketplace because it inherently leads to abuse of power as marketplace owners can manipulate their marketplaces in order to gain advantages. For this reason, the company does not do business with any dominant marketplace owners and looks for similar commitments to ethics from its suppliers.
Advertising
Think 14 Distribution’s Marketing Department invests significant resources into developing meaningful advertising campaigns and programs for its partners. Many of these are self-funded. When promoting a specific brand or product, the company finds it wise to partner with its suppliers, and looks for this capacity during evaluation.
Quality
Think 14 Distribution seeks market leaders which offer high-quality products and superior support. Innovative manufacturers who provide unique solutions and grow the company’s markets command attention.
Structure
Think 14 Distribution invests in brands committed to three-step distribution, where wholesale distributors cannot sell directly to the public. The company works to develop pricing structures that allow multiple channels to market to operate in concert. This requires transparency and often fundamental changes to current go-to-market strategies.
New Accounts
Think 14 Distribution values manufacturers who prioritize supporting their distributors by forwarding new leads rather than competing with WDs. The company opposes manufacturers opening direct business with existing distribution accounts.
Growth
Think 14 Distribution looks for partners who are invested and determined to pursue prosperity; the company relies on its partners to continuously create growth opportunities by developing innovative new products.
Communication
Think 14 Distribution is committed to being a transparent link in the supply chain, offering clear and direct communication when issues arise or detours are required. The company looks for the same qualities in its suppliers.
Data
Think 14 Distribution focuses on manufacturers that electronically catalog data. This investment simplifies selling and promoting products to distribution accounts.
Benefits of dealing with us
Purchasing
Think 14 Distribution builds high-quality long-term relationships with its partners by taking a collaborative approach to negotiating, and not using leverage for short-term gains.
Think 14 Distribution offers a clear analytical picture of the business relationship with its partners through best-in-class reporting; this shows the details of the business relationship and highlights ways it can improve.
The company is focused on the long term success of its partners.
Inventory
The company makes significant inventory investments in its partner brands.
Lost sales tracking, including unique customer analytics and reporting is offered.
Think 14 Distribution stocks a wide assortment of products, and reorders regularly.
The Companies proprietary inventory replenishment system automatically limits slow moving inventory and adds inventory when sales velocity dictates.
marketing
Think 14 Distribution’s marketing staff attends numerous events and offers vendor display assistance for its partners.
The company’s in-house creative team is dedicated to producing unique content and marketing collateral for its dealer base, to aid in the marketing of manufacturers.
All new products are added to Think14.com quickly.
A broad range of proven and impactful marketing programs are offered; meaningful reporting provides clear results on all of the company’s programs.
Sales
Sales Specialists are enthusiasts with niche market segment specialization.
Think 14 Distribution’s Sales Specialists regularly travel across the country visiting its Dealers and staying active at the grassroots level of the marketplace.
With more than 7,000 active accounts, Think 14 Distribution’s Dealer base is one of the largest groups of specialized retailers in the country.
Customer Support
Think 14 Distribution’s Customer Support Department provides industry-leading required response times for all issue varieties, from tracking requests to technical installation questions.
A balanced Support-to-Sales mentality exists, with more than half of the company’s staff members providing its dealers best-in-class Customer Support.
The company exists solely to support the wholesale channel; this 100%-wholesale commitment ensures Think 14 Distribution never competes with its dealers on any level.
technology
Think 14 Distribution offers an online order entry portal and free order processing in all forms.
Best-in-class backend tools are provided to the company’s Dealers; they have the ability to see manufacturer inventory, handle complex drop shipping, view product data, and have full supply-side transparency.
Iron-clad DNS List and Approved Dealer List administration is handled by Think 14 Distribution’s in-house Brand Equity Specialist.
Logistics
Think 14 Distribution’s proprietary software provides real-time inventory tracking.
Same Day Shipping until 7 pm allows dealers to service all customers efficiently.
Distribution Centers are located strategically in Pennsylvania, Texas, Nevada, and Indiana to ensure Think 14 Distribution is able to serve 100% of the continental United States within two days.
No-Hassle Returns are processed, inspected, and credited within 24 hours.